Why Title Tags Matter for Traffic & SEO

2011-09-07T10:29:00.000-07:00

Title tags are the most important part of a search result
Google and other major search engines use the title tag of a web page as the link to that page in search results. It's what people will see and choose to click - or not.
You can see the titles of websites in the image to the right.

Title tags are one of the main ranking factors for SEO

When search engines try to determine what a web page is about - and therefore, what keyword searches it should show up for - the title tag is the most important aspect some search engines consider.

Want a page on your website to rank better for a certain keyword? Include that word in the title tag.

Search engines also consider factors that aren't on the web page itself but the keyword on the domain and the keyword on the title tag is at least half of the match you need to play in Search Engine Marketing or Search Engine Optimization.

The title tag is visible at the top of the page in web browsers.
Marketing Real Estate
The title tag on your web page can help orient your visitors and tell them what to expect to find in a specific browser window. This is particularly important when people used tabbed browsing or have multiple windows open at once.

SEO & SEM

2011-09-07T10:08:00.000-07:00

Your website needs to appear as much as possible in search results by employing SEM and SEO campaigns for relevant keyterms.
SEM (pay-per-click ads located on the top and right hand side of search results) should be used to appear for branded terms, competitor terms, relevant terms, etc…and can be done almost instantaneously (depending on budget.)
30% of search engine users click here.

Real Estate Marketing

SEO (search engine optimization) programs are longer term (12 month) programs that work to move a website up the organic (main) search results for relevant keyterms.
70% of users click here.

Real Estate Marketing

SEM and SEO together are a vital source of website traffic and leads.

Punch, experts at online real estate advertising

Why Title Tags Matter for Traffic & SEO

SEO & SEM